Hispanics 211% More Likely to Download Digital Content

http://www.marketingcharts.com/interactive/hispanics-211-more-likely-to-download-digital-content-8391/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

The folks at Marketing Charts have provided a great summary of a report from Scarborough on The Power of the Hispanic Consumer Online.

"The study also found that Hispanic internet usage overall has reached a critical mass. The majority (54%) of Hispanics are now online, and internet access among Hispanic adults has increased 13% since 2004. In contrast, internet access by all consumers nationally grew only 8% during this time period."

Now that critical mass has been reached, perhaps we can see more Hispanic-focused Internet applications that will drive adoption and be attractive to Hispanics with lower income.

Full PDF report: http://www.scarborough.com/press_releases/The%20Power%20of%20the%20Hispanic%20Consumer%20Online%20FINAL%203.19.09.pdf