Friday, March 20, 2009

Hispanics 211% More Likely to Download Digital Content

The folks at Marketing Charts have provided a great summary of a report from Scarborough on The Power of the Hispanic Consumer Online.

"The study also found that Hispanic internet usage overall has reached a critical mass. The majority (54%) of Hispanics are now online, and internet access among Hispanic adults has increased 13% since 2004. In contrast, internet access by all consumers nationally grew only 8% during this time period."

Now that critical mass has been reached, perhaps we can see more Hispanic-focused Internet applications that will drive adoption and be attractive to Hispanics with lower income.

Full PDF report:

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