Thursday, March 26, 2009

75.5 percent of the total US internet audience viewed online video

http://www.marketingcharts.com/television/hulu-video-viewers-increase-42-in-february-8451/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

The folks at Marketing Charts provided a nice summary of US Internet online video habits. Pretty amazing. Check out the full article for more.

"February online video statistics:

  • 75.5 percent of the total US internet audience viewed online video.
  • The average online video viewer watched 312 minutes of video (more than 5 hours)
  • 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer).
  • 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer).
  • The duration of the average online video was 3.5 minutes."

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