Monday, November 16, 2009

Networks & Their Fear and Loathing of Hulu

The folks at NewTeeVee report on the success of Hulu and how the parent companies are unhappy (sorta.) A fascincating read...

"TV advertising has (and continues to be) successful for mass marketing efforts, but even the idea of mass market is going through a big shift. The TV audiences will continue to get divided and subdivided into various niches. Furthermore, the rise of “TV Everywhere,” a way for you to watch cable company-provided video content on the web, is going to eat into the mass market. If the mass market continues to shrivel, then networks will be fighting to get a piece of the shrinking pie. It is no surprise then that the media companies are bickering with their own spawn."

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