The Solutions Research Group does an annual "Women and Digital Life" study and has issued its 2009 edition. A few of the highlights include the following:
Women are an increasingly important market for technology brands. One-in-three (~45 million U.S. women) bought a digital lifestyle product in the last six months. Among moms, 44% did and among women 25-39, 42% bought a digital product. Walmart and Best Buy are the top two destinations for purchases accounting for over 60% of women’s purchases. Target and Apple store are among the top five retailers for women.