Lack of Internet 'Costing Families £70 a Month'

http://tinyurl.com/8x5o3w

In today's economy, pointing out that broadband allows people to be smarter shoppers and save more money is a good demand generator. I also like the like the term "non-liners" as a good description of those who want to get online but are held back by ICT literacy, fear or financial issues.